Rock Irvin



Rock is the President and CEO of Dealer 121 and Jacobs Marketing Group, providers of an integrated marketing intelligence and execution platform that enables small and medium sized automobile dealerships to deliver targeted marketing campaigns to their customers through digital and direct mail channels. Most recently, Rock was with NextGen Growth Partners, a private investment firm based in Chicago.

Before joining NGP, Rock was the Head of Product for Vista Intelligence Group, the data and intelligence organization of Vista Equity Partners. Rock led all product efforts for using data and leading-edge technology to create new intelligence-driven products that solve problems for new and existing clients of companies in the Vista portfolio.

Before joining Vista, Rock co-founded the Data Products Team at, organically growing the company’s data revenues by 20x. Rock managed products generating over $130M by the end of his tenure.

Before and during his MBA studies, Rock was an entrepreneur, a private equity associate at ShoreCap Management and an investment strategist at Northern Trust.  

He is a native of Memphis, a snowboarder, a motorcyclist, a startup mentor, a mentor to high school boys, the best darn uncle in the world, and an investor.

Rock received his BBA from Howard University and his MBA from University of Chicago Booth School of Business.