As Chief Executive Officer of PMP Marketing Group, Al is focused on helping ambitious law firms scale into durable, eight and nine-figure business enterprises through modern, integrated growth systems.
Prior to joining PMP, Al served as the Head of Marketing at a prominent nine-figure personal injury law firm, where he led growth strategy for one of the largest direct-to-consumer advertisers in its market while collaborating closely with the legal ops and intake departments.
With nearly 20 years of experience at the intersection of marketing, operations, and business strategy, Al has managed more than $250 million in marketing investment tied to over $2 billion in revenue across highly competitive, regulated industries.
He is widely recognized for being at the forefront of modern legal marketing, operating fluently across traditional media, out-of-home, and digital performance at scale. From television and OOH to paid search, paid social, and programmatic, he has built integrated systems that treat marketing as a single, dynamic ecosystem, including early adoption of influencer and NIL strategies tied to major collegiate athletics.
An award-winning executive and frequent speaker, Al has been recognized with honors including Forty Under 40, Excellence in Sales & Marketing, Ad Person of the Year by AAF-NOLA, and multiple national and regional advertising awards.
