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Joe Higgins

advisory board

  • Former CEO and current Chairman of Generation Brands
  • Former CEO of Tech Lighting, a provider of low voltage lighting systems.
  • BA University of Michigan, MBA Harvard Business School.

Joe is the former CEO and current Chairman of Generation Brands, the parent company of LBL Lighting, Monte Carlo Fan Company, Murray Feiss, Sea Gull Lighting and Tech Lighting. He was also previously the CEO for four years.

Prior to Generation Brands, Joe was the CEO of Tech Lighting, a provider of low voltage lighting systems and contemporary decorative fixtures. He is also a former Board Member of Hunter Fan and Hubbardton Forge. Before joining Encompass Lighting Group, Joe worked across multiple functions for E&J Gallo Winery.

Joe received a BA from The University of Michigan and an MBA from Harvard Business School.